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AWS End User Messaging RCS now supports rich media and interactive messaging

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AWS·1 week ago · Jun 30, 2026, 06:21 PMFeatureAI-assisted summary

Summary

Added SendRcsMessage API enabling rich media (cards, carousels, images, videos) and interactive suggestion buttons for RCS in all 22 supported countries.
Supports four RCS message types and six actions with optional SMS/MMS fallback, allowing in‑app actions like appointments, payments, location sharing, etc.
Introduced flat‑rate RCS conversation pricing in 21 countries for unlimited messages within a 24‑hour session.

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